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Hult International Business School Nespresso Coffee Company Analysis Case Study

Hult International Business School Nespresso Coffee Company Analysis Case Study

Nursing Experts

Description

https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment?utm_term=RWRpdG9yaWFsX1VTTW9ybmluZ0JyaWVmaW5nLTIwMDcxNA%3D%3D&utm_source=esp&utm_medium=Email&utm_campaign=USMorningBriefing&CMP=usbriefing_email (Links to an external site.)

Answer all questions asked in the Rubric.

Word counts are suggestions, not mandates. Use as many words as you feel necessary to answer the questions satisfactorily. Be concise. Maintain a consistent flow of logic.

Rubric

Some Rubric (2)

Some Rubric (2)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeBusiness ProblemsWhat are the business problems facing Nespresso in mid-2020? Are they strategic or management problems, or both?
SUGGESTED word count: 125-200 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeBusiness OutcomesWhat outcome would the CEO like to see, in the short term, and in the long term?
SUGGESTED word count: 100-150 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeCritical IssuesWhat are the critical issues involved in Nespresso’s business problem(s)? Are they independent of each other, or related/dependent? Which are the most important to the long- term survival of the business? Which are most time critical?
SUGGESTED word count: 125-200 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeAssumptionsWhat assumptions are being made about the coffee market, and coffee drinkers? Are the assumptions local or global in nature? Are they valid based on the evidence presented?
SUGGESTED word count: 100-150 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeRecommended ActionsIf you were the Marketing Director of Nespresso, what marketing actions would you take today to ensure survival in 2020, and long -term profitability?
SUGGESTED word count: 150-250 words

20.0 pts

Full Marks

0.0 pts

No Marks

20.0 pts

This criterion is linked to a Learning OutcomeSupport for ActionsHow do you support your recommended actions? What evidence in the case are you using? What assumptions are you making?
SUGGESTED word count: 150-200 words

15.0 pts

Full Marks

0.0 pts

No Marks

15.0 pts

This criterion is linked to a Learning OutcomeImplementationHow will these actions be implemented (marketing mix)?
SUGGESTED word count: 125-200 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeCommunicationHow will the recommended solution/course of action be communicated to key stakeholders? Who are the key stakeholders, both internally and externally?
SUGGESTED word count: 100-150 words

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeEmotional IssuesAre there any emotional issues associated with the actions you are recommending, for Nespresso employees, customers, or stakeholders?
SUGGESTED word count: 75-100 words

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

Total Points: 100.0

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