Description
Answer all questions asked in the Rubric.
Word counts are suggestions, not mandates. Use as many words as you feel necessary to answer the questions satisfactorily. Be concise. Maintain a consistent flow of logic.
Rubric
Some Rubric (2)
| Criteria | Ratings | Pts | ||
|---|---|---|---|---|
|
This criterion is linked to a Learning OutcomeBusiness ProblemsWhat are the business problems facing Nespresso in mid-2020? Are they strategic or management problems, or both? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeBusiness OutcomesWhat outcome would the CEO like to see, in the short term, and in the long term? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeCritical IssuesWhat are the critical issues involved in Nespresso’s business problem(s)? Are they independent of each other, or related/dependent? Which are the most important to the long- term survival of the business? Which are most time critical? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeAssumptionsWhat assumptions are being made about the coffee market, and coffee drinkers? Are the assumptions local or global in nature? Are they valid based on the evidence presented? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeRecommended ActionsIf you were the Marketing Director of Nespresso, what marketing actions would you take today to ensure survival in 2020, and long -term profitability? |
|
20.0 pts |
||
|
This criterion is linked to a Learning OutcomeSupport for ActionsHow do you support your recommended actions? What evidence in the case are you using? What assumptions are you making? |
|
15.0 pts |
||
|
This criterion is linked to a Learning OutcomeImplementationHow will these actions be implemented (marketing mix)? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeCommunicationHow will the recommended solution/course of action be communicated to key stakeholders? Who are the key stakeholders, both internally and externally? |
|
10.0 pts |
||
|
This criterion is linked to a Learning OutcomeEmotional IssuesAre there any emotional issues associated with the actions you are recommending, for Nespresso employees, customers, or stakeholders? |
|
5.0 pts |
||
|
Total Points: 100.0 |
||||
Nursing Experts